Why do we cling to things that no longer serve us—relationships, investments, decisions—long after we know we should let go? Blame the "sunk cost effect," a sneaky psychological trap that makes loss feel worse than failure. If you've ever thrown good time, money, or energy after bad, this might explain more than you think.
What if the way you think you slept matters more than how you actually did? A clever study proves that belief alone can boost your energy, memory, and mindset—even after a terrible night’s rest. If your morning mood, your performance, or even your relationships feel stuck, this might be the unexpected shift you need.
If something’s been bothering you for weeks (or years!) and you’re still complaining, it might be time for a tough truth—you’re not just dealing with the problem, you’re allowing it. Want real freedom from frustration? It starts with reclaiming your power.
We’ve all heard the stories—famous people who failed, then succeeded because they “never gave up.” But maybe that’s not the real reason they made it. Maybe it was something deeper: the quiet, steady belief that success was possible all along.
Your gut might be lying to you—and causing more stress than it should. A fascinating study on rats reveals how our gut instincts, shaped by past experiences, can trigger fear even when there’s no real threat. Before you react, learn why it’s sometimes smarter to think past your gut.
Sports psychologists teach football players how to use the different parts of their brain to help them get back in the game after they are tackled and there is danger of losing. You’ll be amazed at how the research and techniques they use apply to you and me when life tackles us. Learn the simple tools to win the game of life in this Nudge.
Focusing only on income and expenses to improve profits often backfires. True profitability comes from leadership, people, and process. Learn how the Truby Management System provides a proven strategic path to profits—transforming teams, streamlining operations, and making profit a natural result, not a desperate chase.
Are you stuck following outdated beliefs without even realizing it? Two fascinating monkey experiments reveal how we unknowingly limit ourselves—and how a simple shift in perspective can unlock new opportunities. Which mindset are you living by?
Struggling to break bad habits, fix workplace issues, or improve team dynamics? The secret isn’t fighting what you don’t want—it’s replacing it with what you do. A simple shift in focus can change everything.
A Wharton professor research suggested there are three types of people—takers, matchers, and givers. Each has characteristics, consequences, and levels of happiness. Do you know which you are?
https://youtu.be/VGsUBr-egcU
Have you heard of the beautiful and peaceful 23rd Psalm of David? Many people have. But few realize what it took to reach that state of peace. Psalm 22 is filled with raw and painful words, yet it was necessary to walk through that reality in order to experience the calm of Psalm 23. In this Truby Tip on Choosing to Believe, discover how facing hard truths first can become a powerful formula for finding lasting peace.
Video Transcript:
You may or ...
What if science could prove that your thoughts create reality? Quantum physics reveals that what you believe and expect shapes the outcomes you experience. Learn how to break free from limiting beliefs and use this mind-blowing principle to your advantage.
https://youtu.be/0EPXAdQkieU
Loss can leave an imprint far beyond the moment it happens, often showing up as misplaced anger or lingering sadness. What if the frustration you're feeling isn’t about the small thing that just happened—but about something much deeper? Understanding this can be the first step toward healing.
Video Transcript:
The process of loss can be devastating. It can be debilitating. It can cause you to be paralyzed in life, depending on the level of ...
Can a simple cup of coffee change how you see the world? Research shows that holding a warm drink makes us perceive others as kinder—and even makes us more generous. If small things like this shape our thoughts and actions, what else might be influencing us without us realizing it?
Can you really motivate someone? Yes, and it’s not just about rewards or surface-level tactics. Discover the five powerful motivators backed by research that inspire deep, lasting motivation and build stronger relationships with your team.
How many psychologists does it take to change a light bulb? The answer might surprise you—but it holds a powerful truth about helping others. Watch to find out!
Struggling with team challenges? What if the real issue isn’t "who" but "what"? In this quick Truby Tip, uncover why people problems might actually be process problems—and how to fix them for good.
Feeling stuck? Sometimes, the simplest changes can spark the most creativity. Ready to think outside the box? Watch this quick video for a tip that might surprise you!
The power of faith is like standing by a mud puddle with unwavering belief that you're going to catch a fish. It’s not about the outcome but about trusting the process—and sometimes, life surprises you in the most unexpected ways.
What’s your leadership style? Are you a seagull, shepherd, cattle dog, or octopus? Your style shapes your team’s success—or failure. Discover how effective leadership can transform your organization and learn the consequences of each style!
Think you’re immune to herd behavior? Guess again! From using phrases like “You can’t have your cake and eat it too” to following the crowd on Black Friday, your subconscious may be guiding you more than you realize. Step out of the herd, take control, and see life from a fresh perspective.
It is absolutely amazing how forecasters can predict the frequency, height, power, and timing of waves that will land on a beach – waves that may have begun 10,000 miles away. It is a complex process. What’s MORE complex is the amount of complexity that predicts…YOU! Yet, you have the power to change that prediction. Find out how in this Achievement Nudge.
Asking the right questions can uncover meaningful answers and foster deeper insights. By avoiding "why" and using open-ended questions, you reduce defensiveness and help others identify and address limitations. Reframing your approach empowers teams and drives better results.
Discover how to achieve any goal without fear of failure! In this video, you’ll learn a powerful concept that transforms setbacks into opportunities by removing judgment and focusing on the next step. Watch now to see how small adjustments can keep you on track to success, no matter what.
Websites store cookies to enhance functionality and personalise your experience. You can manage your preferences, but blocking some cookies may impact site performance and services.
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
