Profit-Driven Leadership Training
Elevate performance
Empower teams
Accelerate profits
Our proven system equips leaders to build high-performing teams, master operational excellence, and drive lasting profitability.
For business owners and team leaders who want predictable profit without burnout.
Over
Years of Real-World Results
Trusted By Over
Leaders and Business Owners
Across More Than
Different Industries
Get your free profit “Profit-Driven Leadership Scorecard” NOW!
Reality Check
Profit isn’t where you THINK – despite the effort.
Most owners and team leaders try to move profit by selling more, cutting costs, running leaner, and pushing harder. But it’s like running in a hamster wheel—lots of motion, no real progress. Stress scales, not results. Morale drops, operations strain, and profit stays below its potential.
What is looks like day to day:
People problems that never go away.
Constant oversight just to keep things moving.
Turnover that drains time, money, and momentum.
Operations that feel chaotic and not repeatable.
Rework and delays that erode margin.
Why “More of the Same” Gets You Nowhere
Change Your Questions
Trying harder isn’t the answer. It only leaves you running in circles—lots of effort, little progress. The real breakthrough comes when you stop asking, “How do we make more money right now?” and instead follow the chain of what actually creates profit.
1. What creates profit in the first place?
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2. What drives excellent processes?
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3. What drives teams to function well?
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Simply put: Leaders drive people. People drive process. Process drives profit.
This isn’t theory. For four decades, the Truby Management System has helped leaders break free from the hamster wheel and replace exhaustion with results. The outcome? Predictable profit without the grind.
Step off the wheel
Profit Gets Predictable Without the Grind
Focus on this simple chain and results stop relying on heroics. Clarity replaces chaos. Ownership replaces oversight. Operations smooth out, and profit becomes the byproduct of how you work.
What your days can look like instead:
People issues quiet down. Clear roles, norms, and coaching reduce friction.
Work moves without you. Delegation and accountability frameworks cut constant oversight.
Retention rises. Morale improves; churn drops; hiring shocks ease.
Operations become repeatable. Clean handoffs, SOPs, and a weekly operating rhythm.
Rework and delays shrink – profit grows. Cycle times shorten and margins improve.
30-day money-back guarantee. Cancel anytime.
Sound Too Good to be True?
Proven Results Across 55+ Industries Including…
Environmental Firm
Audited $1.5M gains in year one; $1.0M recurring annually.
Print Shop
3× sales, 2× profit; owner canceled a planned sale.
Hospitality Group
+30% sales, +10% profit in 12 months.
Engineering Firm
Turnover 42% → 2% in 3 months (and it held).
Hospital Group
Turnover at ½ the national average in 18 months; +40% employee satisfaction.
Read more about our amazing results →
The Plan for Predictable Profit
Learn the Truby Management System
It’s one thing to see the path, another to know exactly how to apply it. The Profit-Driven Leadership Training walks you step by step through the Truby Management System—a practical, full-spectrum framework proven across 55+ industries for over four decades. Designed for busy leaders, it’s self-paced, online, and focused on results you can apply immediately.
The Four Phases (8 steps total):
1. Transform
Turn managers into effective leaders and people into a real team.
2. Organize
Build an infrastructure of accountability and clear expectations.
3. Mobilize
Align strategy to value creation so work ladders up to outcomes.
4. Optimize
Drive efficiency and continuous improvement for predictable profit.
By the end, you’ll not only have mastered the Truby Management System—you’ll have built a leadership and operations engine that runs your business more smoothly than ever.
What You’ll Get
Inside our Training
The Profit-Driven Leadership Training is a complete online, self-guided program with 24/7 access. Each lesson is practical, concise, and designed so you can apply it immediately in your business.
TMS Core Program: Foundational lessons plus the full Truby Management System: four phases that turn managers into leaders, people into teams, and processes into profit. Includes team-building tools you can put to work right away.
Adjunct Courses: Two supporting tracks that dig deeper—one focused on fixing hidden people and process leaks that quietly eat profits, the other on building resilience and confidence as a leader.
Support Tools & Certification: Downloadable guides, checklists, and resources to make implementation easy, plus the opportunity to earn your Truby Certified Master Leader (CML) credential as proof of mastery.
How It’s Delivered
A System Built for Busy Leaders
Designed for business owners and team leaders with limited time, the program is delivered online in bite-sized lessons so you can apply what you learn right away.
Self-Paced & Online — 24/7 access so you and your team can learn anytime
Quick, Practical Lessons — most are ~15 minutes each, designed for immediate use
Tools to Apply Fast — downloadable templates, guides, and assessments
Immediate access • 30-day money-back guarantee • Cancel anytime
Stop firefighting. Start leading.
Get the training, tools, and certification to lead with confidence and build a team that runs smoothly—without the stress.
Pricing
Access Content Your Way
Whether you’re leading on your own, rolling out training to a team, or building a custom solution for your whole organization, we’ve got you covered. Choose the option that fits your needs today—each backed by our 30-day money-back guarantee.
Instant access
For Individuals
$750 first year
+ $197/year after
Includes the Truby Management System training, 2 adjunct courses, tools, and the Certified Master Leader (CML) credential.
No contract required. Cancel anytime.
For Teams
Starting at $675/member
For 5+ members
Additional discounted pricing up to 50% off, depending on quantity. Includes basic team management functions for tracking and support.
Each member renews at $197/year.
For Organizations
Custom Branding and Pricing
Custom-branded portals, hybrid delivery, and full LMS tracking/reporting.
Portal design starts at a one-time development fee of $2,000.00 plus negotiated per-member pricing and support.
30-Day Money-Back Guarantee. Explore the training, apply the tools, and see the difference. If it’s not right for you, we’ll refund every penny—no questions asked.
Why our training works
The Simple Shift That Changes Everything
Profit improves when you stop chasing it and fix what creates it. Our training is built on a perspective shift we call The Soap Effect.
Every leader wants more profit. But chasing it directly—through cutting costs, pushing harder, or selling more—often creates burnout, not abundance. The real breakthrough comes when you follow profit back to its source: strong leadership, empowered teams, and smooth operations. That shift in perspective changes everything.
Not ready yet?
Request Your Custom Profit-Driven Leadership Scorecard
In just 3 minutes, uncover the gaps in leadership, teams, and processes that are holding back, or even draining, your profit—and see where to focus first.
Who’s Training You?
Meet Bill & Joann Truby
Bill grew up on a cattle ranch, learning commonsense lessons about work, people, and leadership long before earning degrees in theology and psychology. As a therapist and business leader for nearly 30 years, he blended those ranch-bred values with professional insight to create practical, no-fluff solutions for leaders.
Joann’s path began as a national champion artistic roller skater and later as a leader in the fitness industry. For 20+ years she has helped shape the Truby Management System, ensuring it stays both practical and inspiring.
Together, they’ve equipped 19,500+ leaders across 55 industries with a commonsense, battle-tested approach that turns people problems into predictable profit.
Bill & Joann Truby, Co-Founders Truby Achievements, Inc.
Other Support
Our solutions for your business
Consulting
Hands-on help to apply profit-driven leadership in your business: assess your current state, install the operating rhythm, and align teams to measurable outcomes.
Learn more →
Coaching
1:1 or small-team coaching to support you as a leader—professionally and personally—so you master delegation, accountability, and balance without burning out.
Learn more →
Speaking
Keynotes and practical workshops that introduce Profit-Driven Leadership to your team or event—actionable tools, no fluff.
Learn more →
Resources
Additional courses, lessons, and books that equip you with practical tools for both personal and professional growth.
Learn more →
Ready to Lead Differently—and Profit More?
If you always do what you’ve always done, you’ll always get what you’ve always gotten. The Truby Management System gives you a commonsense, no-fluff way forward—where leaders drive people, people drive process, and process drives profit. It’s practical, proven in the real world, and comes with a 30-day money-back guarantee.
$750 first year • $197/year after • 30-day money-back guarantee • Immediate access.