Truby Achievements

About Us

Truby Achievements, Inc. is the culmination of Bill Truby’s life work. Over 40 years of learning has brought this company to a seasoned maturity in how it brings success to leaders. Joann Truby’s contribution began over 20 years ago and propelled the company into greater insights and abilities. Together, these co-founders and experienced leaders, lead a team of people who find immense pleasure in helping others be successful – in personal life, relationships, and business.

Bill brings the background of common-sense learning (being raised on a cattle ranch) a B.A. in Theology, M.A. in Psychology, been a practicing MFT (Marriage and Family Therapist) plus nearly 30 years of business practice to the table. Joann brings a lifetime of being an athlete, having been a multi-year, national champion in artistic roller skating, then holding many roles in the fitness industry, including management, personal training, program development, and instructor.

These multiple perspectives and backgrounds synergize to bring an amazingly simple, yet powerful tool that has been proven over and over to give stellar success. In short. We’ve done it. Multiple times. In real word situations. And our passion is to share these success principles with you.

Now, meet our team of like-minded, passionate people; each one a gift to this world.

photo of Bill and Joann Truby in blue shirts standing in front of a door - Truby Achievements a leading source for leadership and management training

Bill & Joann Truby, Co-Founders


Meet the experienced leaders who power Truby Achievements.

Bill Truby

Bill Truby

President & CEO

Bill Truby, M.A., MFT, is a psychology and business-trained consultant, speaker, author and educator whose focus is on improving the quality of human fulfillment and performance in organizations. His clients include architectural, engineering and related design profession firms; manufacturing companies, dental and medical offices, hospitals, wineries, insurance companies, schools, churches, health clubs; and various product, service, and sales organizations.

Bill’s work includes consulting for goal setting, team building, strategic planning, management transition; and training in leadership, communications, sales, delegation, motivation, and other organizational skills. He has developed the Truby Management System that eliminates people problems, builds high-performing, accountable teams, creates confident, successful leaders/managers, AND builds a better business, including the increase of productivity and profitability.

Truby has been a popular speaker and workshop leader for the American Society of Landscape Architects, the Professional Services Management Association, the American Society of Association Executives, the Society of Architectural Administrators, California Association of Hospital Admission Managers, and the American Institute of Architects.

He has worked extensively throughout the United States as well as Australia, Singapore, Thailand, and Hong Kong. Bill has a Master’s Degree in Psychology and has been teaching personal, interpersonal and organizational success strategies for the past 40 years.

Joann Truby

Joann Truby

Vice President

Joann Truby is an experienced consultant, speaker, author, trainer, facilitator, and leadership coach. She has been a consultant to scores of businesses helping them be successful. Her energetic speaking and training sessions not only provide the attendees with meaningful, practical and usable information, she also motivates people to do what she is teaching.

Joann has a broad-based perspective as a consultant, which qualifies her to help firms on many fronts. Her background and training enable her to deal with everyday issues such as wellness, stress management, and time management. She also brings to clients the ability to train in communication, leadership, conflict management and teamwork; plus, she aptly facilitates a variety of processes, from goal setting to having effective retreats. Her clients include architectural, engineering and related design profession firms; manufacturing companies, dental and medical offices, hospitals, wineries, insurance companies, schools, health clubs; and various product, service, and sales organizations.

As a trainer, leader, and educator, Joann’s experiential and intuitive approach brings to the clients of The Truby Achievement Center a powerful dimension success. Those who experience her genuine, energetic spirit find motivation and a spirit of helpfulness that leads each individual to believe in the benefits of striving for personal success and balance in life thus creating more personal fulfillment and corporate success.

One of Joann’s unique and special talents is the ability to intuitively give input to the process in a training session. She knows exactly what to say and do to bring a group of people through a difficult spot or get through an impasse. She also is a superior leadership coach. Many top leaders have found her training and coaching skills to be the life-changing ingredient that has enabled their growth and success. She has a rich and multi-faceted life experience where she has developed creative leadership skills and an intuitive ability to help individuals reach their fullest potential.

Tanya Quinn

Tanya Quinn

Chief Operating Officer (COO)

Tanya Quinn is an extremely talented and extensively experienced executive professional with years of service in corporate leadership. A leader of teams, the engine behind the success of multi-faceted complex programs and strategies and a devoted wife and mother – Tanya is a “gift” to Truby Achievements, Inc. She single-handedly developed the entire operational infrastructure for the company.

But the best part about Tanya is this: In her natural state, she embodies, practices and demonstrates every teaching and skill Truby Achievements teaches to the world. She veritably oozes the leadership and management principles from every pore of her being. She talks it. She lives it. She teaches it.

She is a treasure who, Bill says, “Works harder than any hired hand I ever saw on my family’s hard-working cattle ranch. She’s the best ‘side-kick’ any ‘outfit’ would ever want.”

Tanya is originally from Ohio and currently resides in Charlotte, NC with her husband and daughter.

Lesa Michel

Lesa Michel


Lesa has been a successful marketing manager for high-tech companies, such as Hewlett-Packard and Agilent for over 29 years. During that time, she managed and led teams of five people to up to 100 people! What was important to Lesa was to create a team that achieved goals through alignment with a common vision, then find ways to connect each individual’s heart to that vision. When you have an empowered team that knows the goal, and the leader lets that team GO, magic happens, and work becomes fun!

To balance out her experience as a leader, Lesa chose to shift from a large company’s “piece of the puzzle” to a complete view of leading a small business. To really understand the customer experience and own the whole process of a business, she bought a local business that she successfully led for over 11 years.

All of these leadership and management experiences have brought her to Truby Achievements, where she can share her talents, knowledge, and wisdom to fuel Truby’s mission that touches her heart. Lesa is excited to bring her skills in leadership, marketing, coaching, team building, and project management to this team!