The Strategic Path to Profits

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Last Updated on March 20, 2025 by Bill Truby

Why Only Focusing on Income and Expense to Improve Profits is a Bad Idea…

You want to improve your profits, right? Good! It’s not just important—it’s essential. Growth, success, even survival depends on it.

Every business knows the truth: Cash is king. Even mission-driven, purpose-led, so-called “non-profits” understand this. I once heard the leader of a faith-based hospital deliver a sermon of sorts to their operational team: “No margin, no mission.” Translation? Mind the money.

But how exactly do you mind the money? How do you actually improve profits? The answer may surprise you.

The fact is, most businesses go about it all wrong. Worse than that—many use methods that actually work against them. In this brief article, I’ll expose the problem and reveal a proven, strategic path to lasting profitability.

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The Mistake Many Businesses Make

What’s the first thing most people do when they want to increase profits? They immediately jump to two tactics: Increase income and cut costs.

They may ramp up advertising to boost sales. Slash discretionary spending. Reduce labor costs. Tighten budgets. Sound familiar?

These are the “first responders” in the chase for profits. And while they seem logical, they are also “fear-based moves” that backfire more often than they succeed.

Here’s why:

🔴 Cutting costs often demoralizes employees, reduces resources, and strains operations.

🔴 Increasing income without strong processes simply accelerates inefficiencies.

🔴 Panic-driven decisions create a culture of stress, fear, and reactivity.

And the result? More stress, lower morale, and—ironically—worse performance. So, what’s the better way? Let’s reframe the question. Instead of focusing on income and expenses, ask yourself:

👉 What actually drives profitability?

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The Real Driver of Profitability

Take an objective look at what really fuels profit. It’s not money management—it’s operational excellence.

Think about it.

💡 If your processes are inefficient, every dollar that flows into your business leaks out through operational gaps.

💡 If your team is disorganized, more revenue won’t fix miscommunication, rework, or delays.

💡 If your systems are flawed, increasing sales just accelerates inefficiency—not profitability.

In short: Process drives profit.

But now, let’s take a step back. If process drives profit, what drives process? The answer: People.

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People Drive Process, Process Drives Profits

Here’s where most businesses fall short. Ask any owner, leader, or manager, “What takes up most of your time?” You’ll almost always hear the same answer: “People problems.” One CEO support group in Northern California reported that 95% of their time was spent dealing with “people problems and organizational issues.” Ninety-five percent!

That’s not just a distraction—it’s a massive drain on productivity and profits.

People problems lead to:

❌ Weak morale – disengaged employees don’t bring their best.

❌ Low accountability – work falls through the cracks.

❌ Personality clashes – tension disrupts productivity.

❌ Turnover – constant hiring and training/replacement costs skyrocket.

❌ Communication breakdowns – mistakes multiply.

And guess what? If people problems impact processes, then profits suffer too.

Let’s take one more backward step to the foundational bedrock source of profitability. If people drive process, what drives people? It’s Leadership.

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The Ultimate Profit Multiplier: Leadership

However…Teams don’t change themselves. Leaders do.

That’s why the highest-leverage, first-step move that any business can make to increase profits is to equip leaders with a proven system to eliminate people problems, build highly accountable teams, and install operational excellence.

The formula is simple: Leaders drive people. People drive process. Process drives profits.

And this isn’t just theory. Leaders in business who implement the Truby Management System (TMS) – the system that does all of this – consistently experience explosive results. Here’s how it works.

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The Strategic Path to Profitability: The TMS 4-Phase System

The Truby Management System follows a clear, structured path to profitability: Transform – Organize – Mobilize – Optimize. These four phases fulfill what’s necessary to maximize the path to profitability.

1. TRANSFORM

• Turn a group of individuals into a high-performing team.
• Eliminate people problems, boost accountability, and increase motivation.

2. ORGANIZE

• Build a rock-solid infrastructure for operational excellence.
• Clarify roles, improve communication, workflow, and increased initiative.

3. MOBILIZE

• Create movement with a strategic plan and goals.
• Align the team with short- and long-term goals, ensuring efficiency and excellence in both sales and delivery.

4. OPTIMIZE

• Maximize performance, productivity… and PROFIT!
• Implement efficiency systems and strategies to lock in operational excellence.

🚀 When leaders lead effectively, profits become a natural and EXPECTED byproduct.

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Real Businesses, Real Results

Still skeptical? Let’s talk results. Businesses that have implemented the TMS have seen stellar results:

✅ A print shop owner TRIPLED sales and DOUBLED profits in one year.

✅ An engineering firm’s turnover plummeted from 42% to 2% in just three months—and stayed there.

✅ A hardware store DOUBLED profits in just ONE month.

✅ A large environmental firm’s EBITDA jumped from $1.16M to $1.7M in one year.

👉 Your story could be next.

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Ready to Stop Chasing Profits— and Start GENERATING Them?

The truth is profit isn’t as much a goal as it is a RESULT! It is an outcome of carefully executed strategies. It’s the natural outcome of strong leadership, engaged teams, and operational excellence.

If you’re tired of the cycle of panic-driven decisions, short-term fixes, and constant stress…If you want to build a business that runs smoothly, grows sustainably, and generates real profit…

👉 Then it’s time to implement the Truby Management System.

📩 Click below to learn more and take the first step toward transforming your business!

🚀 Let’s make your business more profitable—by following a proven path – THE RIGHT PATH.

Learn more here.

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