Truby Achievements, Inc. is the culmination of Bill Truby’s life work. Over 40 years of learning has brought this company to a seasoned maturity in how it brings success to leaders. Joann Truby’s contribution began over 20 years ago and propelled the company into greater insights and abilities. Together, these co-founders lead a team of people who find immense pleasure in helping others be successful – in personal life, relationships and business.

Bill brings the background of common-sense learning (being raised on a cattle ranch) a B.A. in Theology, M.A. in Psychology, been a practicing MFT (Marriage and Family Therapist) and nearly 30 years of business practice to the table. Joann brings a lifetime of being an athlete, having been a multi-year, national champion in artistic roller skating, then holding many roles in the fitness industry, including management, personal training, program development, and instructor.

These multiple perspectives and backgrounds synergize to bring an amazingly simple, yet powerful tool that has been proven over and over to give stellar success. In short. We’ve done it. Multiple times. And our passion is to share these success principles with you.

Now, meet our team of like-minded, passionate people; each one a gift to this world.

Bill & Joann Truby, Co-Founders

Our Team

Meet the people who power Truby Achievements.


President & CEO

Bill Truby

Bill Truby, M.A. MFCC, is a psychology and business-trained consultant, speaker, author and educator whose focus is on improving the quality of human fulfillment and performance in organizations. His clients include architectural, engineering and related design profession firms; manufacturing companies, dental and medical offices, hospitals, wineries, insurance companies, schools, churches, health clubs; and various product, service, and sales organizations.

Bill's work includes consulting for goal setting, team building, strategic planning, management transition; and training in leadership, communications, sales, delegation, motivation, and other organizational skills. He has developed a 5-Step process that ensures success in any organization. He has also developed a three-day Personal Growth Intensive that is truly life-changing.

Truby is a popular speaker and workshop leader for the American Society of Landscape Architects, the Professional Services Management Association, the American Society of Association Executives, the Society of Architectural Administrators, California Association of Hospital Admission Managers, and the American Institute of Architects.

He has worked extensively throughout the United States as well as Australia, Singapore, Thailand, and Hong Kong. Bill has a Master’s Degree in Psychology and has been teaching personal, interpersonal and organizational success strategies for the past 30 years.

Executive Vice President

Joan Truby

Joann Truby is an experienced consultant, speaker, author, trainer, facilitator, and leadership coach. She has been a consultant to scores of businesses helping them be successful. Her energetic speaking and training sessions not only provide the attendees with meaningful, practical and usable information, she also motivates people to do what she is teaching.

Joann has a broad-based perspective as a consultant, which qualifies her to help firms on many fronts. Her background and training enable her to deal with everyday issues such as wellness, stress management, and time management. She also brings to clients the ability to train in communication, leadership, conflict management and teamwork; plus, she aptly facilitates a variety of processes, from goal setting to having effective retreats. Her clients include architectural, engineering and related design profession firms; manufacturing companies, dental and medical offices, hospitals, wineries, insurance companies, schools, health clubs; and various product, service, and sales organizations.

As a trainer, leader, and educator, Joann’s experiential and intuitive approach brings to the clients of The Truby Achievement Center a powerful dimension success. Those who experience her genuine, energetic spirit find motivation and a spirit of helpfulness that leads each individual to believe in the benefits of striving for personal success and balance in life thus creating more personal fulfillment and corporate success.

One of Joann’s unique and special talents is the ability to intuitively give input to the process in a training session. She knows exactly what to say and do to bring a group of people through a difficult spot or get through an impasse. She also is a superior leadership coach. Many top leaders have found her training and coaching skills to be the life-changing ingredient that has enabled their growth and success. She has a rich and multi-faceted life experience where she has developed creative leadership skills and an intuitive ability to help individuals reach their fullest potential.

Chief Operations Officer - COO

Tanya Quinn

Tanya Quinn is an extremely talented and extensively experienced executive professional with years of service in corporate leadership. A leader of teams, the engine behind the success of multi-faceted complex programs and strategies and a devoted wife and mother - Tanya is a "gift" to Truby Achievements, Inc. She single-handedly developed the entire operational infrastructure for the company.

But the best part about Tanya is this: In her natural state, she embodies, practices and demonstrates every teaching and skill Truby Achievements teaches to the world. She veritably oozes the leadership and management principles from every pore of her being. She talks it. She lives it. She teaches it.

She is a treasure who, Bill says, "Works harder than any hired hand I ever saw on my family's hard-working cattle ranch. She's the best 'side-kick' any 'outfit' would ever want."

Webmaster

Ali Jafarian

Ali helped craft the user experience and back-end that powers this website. He's a seasoned entrepreneur and software engineer with over a decade of experience building ecommerce platforms.

More importantly, Ali is a husband and a father who's relentless about making the most of life. Hence, the opportunity to work with the Truby Achievements team was a no-brainer after the first intro call. Ali is excited to support and learn from the TA team as they grow and expand their online reach.