Business, Leadership and Personal Development Tips
Truby Achievements Blog
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What does Wi-Fi really mean? The answer might surprise you—and it has everything to do with the story you’re telling yourself.

When the Dutch ran out of land, they didn’t give up—they moved the ocean. Literally. If your current challenge feels too big to handle, this story might just shift your perspective and remind you that the impossible might just need a new approach...and a little bit of Dutch determination.

Why do we cling to things that no longer serve us—relationships, investments, decisions—long after we know we should let go? Blame the "sunk cost effect," a sneaky psychological trap that makes loss feel worse than failure. If you've ever thrown good time, money, or energy after bad, this might explain more than you think.

What if the way you think you slept matters more than how you actually did? A clever study proves that belief alone can boost your energy, memory, and mindset—even after a terrible night’s rest. If your morning mood, your performance, or even your relationships feel stuck, this might be the unexpected shift you need.

If something’s been bothering you for weeks (or years!) and you’re still complaining, it might be time for a tough truth—you’re not just dealing with the problem, you’re allowing it. Want real freedom from frustration? It starts with reclaiming your power.

We’ve all heard the stories—famous people who failed, then succeeded because they “never gave up.” But maybe that’s not the real reason they made it. Maybe it was something deeper: the quiet, steady belief that success was possible all along.

Your gut might be lying to you—and causing more stress than it should. A fascinating study on rats reveals how our gut instincts, shaped by past experiences, can trigger fear even when there’s no real threat. Before you react, learn why it’s sometimes smarter to think past your gut.

Sports psychologists teach football players how to use the different parts of their brain to help them get back in the game after they are tackled and there is danger of losing. You’ll be amazed at how the research and techniques they use apply to you and me when life tackles us. Learn the simple tools to win the game of life in this Nudge.

Focusing only on income and expenses to improve profits often backfires. True profitability comes from leadership, people, and process. Learn how the Truby Management System provides a proven strategic path to profits—transforming teams, streamlining operations, and making profit a natural result, not a desperate chase.

Are you stuck following outdated beliefs without even realizing it? Two fascinating monkey experiments reveal how we unknowingly limit ourselves—and how a simple shift in perspective can unlock new opportunities. Which mindset are you living by?

Struggling to break bad habits, fix workplace issues, or improve team dynamics? The secret isn’t fighting what you don’t want—it’s replacing it with what you do. A simple shift in focus can change everything.

A Wharton professor research suggested there are three types of people—takers, matchers, and givers. Each has characteristics, consequences, and levels of happiness. Do you know which you are?
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