Teams don’t change themselves… leaders do.

Team Leadership Training

Stop Struggling with Team and Employee Issues

Increase Retention – Eliminate People Problems – Build a High-Performing Team

No fluff. No theory. Just a COMPLETE curriculum of real-world, commonsense lessons tailored to manage your team and business challenges immediately.

Less Stress – More Time

Using Proven Efficiency Systems & Processes

Less Headaches

With new team dynamics that eliminate people problems

More Confidence

With training to handle any leadership issue you face 

Struggling to manage your team, create initiative, or experience accountability without constant oversight?

You’re in the right place.


People Problems:

You spend much of your day dealing with “petty people problems”

Lack of Accountability:

Waste time on oversight because employees don’t follow through.

Unclear or Ineffective Org Chart:

People don’t “own” their roles, so you have to tell them what to do

Retention Issues:

Costly turnover causes you to lose staff – Turnover Cost = 2 to 5 times employee salary, and 213% C-Suite.

Incomplete or Inefficient Systems:

Spend time creating ad hoc fixes instead of sustainable efficiency systems

Lack of Improvement or Inertia:

No improvement because you keep experiencing the same problems over and over

You’re NOT alone with these very common problems that often cause leaders to burn out or fail.

And most of these struggles are caused by one simple problem…

You were never taught simple, commonsense leadership tools.


Ignore your struggle for a moment and imagine how it would feel to have:

➡ Peace of mind knowing your team doesn’t need constant oversight.

➡ More confidence when you assign tasks to your team.

➡ Increased retention with employees enjoying high morale.

➡ Smooth operations that almost function on their own.

➡ Time-consuming people problems – GONE!

➡ Improved productivity, efficiency, and continuous improvement.

➡ Maximized profitability – finally getting the reward you deserve!

What if I said you could get these results, and more, WITHOUT going back to school, or hiring an expensive business consultant?

The Truby Management System is Your Solution.

For over 40 years, Bill Truby, M.A. MFT, CML, has helped team leaders, managers, and business owners just like you. His unique commonsense team leadership training has helped thousands completely transform their teams in days, and their companies in weeks. He has literally watched the shifts in real time – shifts in smooth operations, productivity, profitability, and leaders who are confident. (See below for some of the outstanding results when leaders know how to lead and manage teams).

That’s why this team leadership training is so spot-on in content and application. It’s coming from someone who’s done it. “There’s no fluff in the stuff!” It’s like a pilot with 40 years of experience teaching you how to fly the plane – a lot of practical, real-world experience is embedded in the training!

Here are just a few success stories of what has happened when leaders got trained in the Truby Management System:


Print shop owner so distressed he wanted to sell… after Truby, he tripled sales, doubled profits, and didn’t want to sell.


An engineering firm’s turnover went down from 42% to 2% in just three months (and stayed there).


A hardware store doubled its profits in just one month (and stayed there).


Large environmental firm documented $1.5 million in benefits after one year, with $1M recurring.


A 266-bed hospital reduced turnover to half of the national average within 18 months.


A 55-million-dollar remediation project finished under budget, under schedule, and with zero litigation.


A hospitality client’s sales increased 30% and profit increased 10% in just one year.


An engineering firm’s write-offs dropped from $70k/year to less than $6k/year.


An environmental firm’s EBIT increased from $1.16 M to $1.70 M in one year.


For most businesses, oversight of employees drops from 85-95% of their time to less than 5% of their time, giving them more time to work on the business.

Our team leadership training is not industry-specific; it is leadership-specific. Anyone who leads people and processes will be able to implement the teachings, tools and techniques.

How Do We Know This is Right For YOU?

We have decades of proven success training at least 19,500 business leaders and owners across 55 different industries (see scrolling block for some of those industries).

Why so many industries? you may ask. The simple reason is this: Referral.

Every new client came from a satisfied client telling a friend or colleague about the benefits they received from the Truby Management System. One person would increase their retention. Another would double their net profit. Or a person would finally get to go home without stress and without carrying the enormous load of people problems they had been experiencing for years. 

The Truby Management System is right for ANY organization that has people and process at its core. Yep…that means you! 

“Like an MBA, only 50x better”

“I learned more practical tools and methodologies from the Truby Management System than I did in my MBA program.”

– Peter Townsend, Seasoned Owner of an Architectural Firm

How Does It Work?

Our commonsense leadership curriculum is a full-spectrum training system. It is delivered through an online membership providing 24-7 access. In this practical training, you will learn to implement the Truby Management System in four phases – listed below. Each phase has two steps designed to sequentially move you through practices you implement in your team. At each step your leadership improves and your team is developed into a high-performing, results-driven, smooth-flowing team. All the training has real-world application and has been proven for over four-decades.

If you are a business owner leading a team, or a team of teams, you’ll love this. The Truby Management System has also been proven to be a powerful business model. It’s a perfect infrastructure to run a profitable business. The brief result statements above prove that. And that’s just the tip of the mountains of success stories. So, if you are a business owner who has doesn’t have an MBA, or hasn’t been formally trained in leadership skills, by learning and implementing these steps you’ll become a confident business owner equipped with concrete business practices to efficiently and profitably run your business and lead your employees. Further, you’ll get your personal life back as the team begins to essentially run itself with clear roles, responsibilities, and efficiency systems. 

The flow of our team leadership training looks like this:


Transform managers into effective leaders and people into high-performing teams.


Build an infrastructure of accountability and clear expectations.


Conform your product or service into an irresistible value and create a motivational strategic plan.


Develop efficiency and continuous improvement processes that maximize productivity and profitability.

What Makes Our Training So Successful?

It was designed for very busy individuals to be…

Instantly Actionable

Learn a new skill today, implement it today, see results immediately.

Sticky and Sustainable

Years after completion, our students REMEMBER and rave about teachings that still impact their daily leadership lives.

Highly Relevant

Every individual teaching is practical and addresses your real-world issues. It’s based on commonsense and works!

Self-Paced, 24-7 Access

Complete the training within 12 months or, if you’re ambitious, 12 days. It’s up to you!


Every tutorial is short and easy to follow. Trainings average about 15 minutes. Perfect for time-starved modern brains.

Chock Full of Tools

You’ll love how many downloads, assessments, and practical tools we’ve curated for you.

Never been trained in leadership, management, or business practices?

No problem!

“I never went to business school and was always flying by the seat of my pants. I’ve been relatively successful but never confident in my role. After putting the TMS into place, my business is much more profitable, easier to run, and growing. But the most important thing for me is, I am now more confident. I know how to be a leader. And I know how to run my business!”

– Jeff, Hardware/Building Supply Owner

Take the first step in achieving your team transformation goals.

Team Leadership Training

High-quality, focused and short training videos. Powerful exercises to immediately implement your training. Support tools. And More.

Simple membership pricing. Accessible online 24/7. Self paced.

Satisfaction guaranteed. Cancel anytime.

What’s Included?

Custom-formulated training quickly transform your team as well as your department/business. Includes:

Truby Management System (TMS) – Team Leadership Training to Build a High-Performing Team with 6 Detailed Sections:

  • Introductory Training (8 lessons)
  • TMS Phase 1: Transform (10 lessons)
  • TMS Phase 2: Organize (10 lessons)
  • TMS Phase 3: Mobilize (10 lessons)
  • TMS Phase 4: Optimize (10 lessons)
  • Team Building Tools (8 lessons)

Plus support tools and options to guarantee your success:

Monthly interactive office hours to ask questions, clarify content, or seek implementation advice.

Bonus books, guides, and assessments to support your leadership journey.

Exclusive private offers to work with Bill Truby directly to fix immediate needs.

Discounted access to two adjunct courses to expand your leadership learning – Adjunct Training #1: Essential Leadership Skills, and Adjunct Training #2: A Leader’s Wellbeing.

Want a More Detailed Look at the Training?

Section 1. Introductory Training

Before jumping into the core training, this module provides essential perspectives and foundational skills. It sets the stage for the Truby Management System (TMS), explains the importance and order of the 8 steps, and introduces key initial strategies for team building and communication.

You’ll learn:
🔹 The path to implementing the 8-step TMS and its importance.
🔹 The “Defrag and Reboot” process to start fresh with any team.
🔹 Essential and simple communication skills based on personality types.

Expected benefits/outcome:
🔹 Gain a clear roadmap for transforming your team.
🔹 Effectively reset and energize both new and existing teams.
🔹 Improve your ability to communicate, leading to better team cohesion and understanding.

Section 2. TMS Phase 1: Transform

Transforming disparate individuals into a cohesive, high-performing team. This phase focuses on building foundational dynamics such as bonding and creating effective agreements.

You’ll learn:
🔹 1. Bonding: The core dynamics that motivate dedication, enhance productivity, and increase retention.
🔹 2. Agreements: Create agreements that align team members and eliminate people problems.

Expected benefits/outcome:
🔹 Foster a strong sense of team unity and dedication.
🔹 Reduce absenteeism and turnover with stronger team bonds.
🔹 Create a productive, harmonious work environment that virtually eliminates people problems.

Section 3. TMS Phase Two - Organize

Organize team member roles into an effective structure, providing each role with a sense of ownership and clear expectations. This phase ensures clarity and accountability within the team.

You’ll learn:
🔹 3. Structure: The importance and benefits of a clear team structure we call an “ownership chart.”
🔹 4. Expectations: How to develop “Role/Responsibility Sheets” to clarify what is expected from each role, 

Expected benefits/outcome:
🔹 Increase accountability and ownership within the team.
🔹 Prevent task overlap and ensure all responsibilities are covered.
🔹 Enhance overall team performance through clear roles and expectations.

Section 4. TMS Phase Three - Mobilize

Creates motivation and movement within the team towards clear goals and achievements that fulfill a strategic plan. This phase aligns team efforts with the organization’s values and goals.

You’ll learn:
🔹 5. Value Deliverable: Align the team with the organization’s value enhancing motivation and satisfaction.
🔹 6. Goals: Set and achieving meaningful goals to ensure the team works together effectively towards common objectives.

Expected benefits/outcome:
🔹 Increase team motivation and engagement by aligning work with organizational values.
🔹 Improve goal-setting and achievement, leading to better performance.
🔹 Ensure all team efforts contribute directly to business growth and success.

Section 5: TMS Phase Four - Optimize

Optimize the team’s workflow and efficiency. Create smooth operations that improve productivity and profitability. This phase focuses on establishing efficient systems and fostering continuous improvement to sustain long-term success.

You’ll learn:
🔹 7. Systems: How to define and build clear, efficient systems that ensure smooth team operations.
🔹 8. Continuous Improvement: Make continuous improvement a way of life to sustain success and growth.

Expected benefits/outcome:
🔹 Enhance team productivity through streamlined processes.
🔹 Foster a culture of ongoing improvement and innovation.
🔹 Increase profitability by optimizing team and organizational efficiency.

Section 6: Team Building Tools

Equip yourself with essential tools to address situational challenges and common team issues. This section includes additional skills necessary for handling various “people and process” issues you might encounter, ensuring you are prepared for any leadership challenge.

You’ll learn:
🔹 Tools and strategies to handle low performers and ingrained inefficiencies.
🔹 Techniques to address complaints and undermining behaviors.
🔹 Practical skills to manage situational challenges effectively.

Expected benefits/outcome:
🔹 Develop effective strategies to handle a wide range of inevitable real-world team issues.
🔹 Maintain high team morale and productivity by addressing problems swiftly.
🔹 Enhance your leadership effectiveness by being well-prepared for any challenge.

What Makes Our Approach Different?

It’s in the secret of the “how”.

Our leadership training doesn’t ask you to do a bunch of new and different things – instead, we show you how to simply do what you already do – DIFFERENTLY, and thereby get amazing results.

Why is this important? Because WHAT a team or business does is not as important as HOW it conducts movement toward achievement and running a successful  business.

For example, there can be multiple teams and businesses in the same city that all do the same thing. They all lead people and processes to deliver a product or service to customers or clients. But some are more successful than others.

Why is that? We have consistently found the reason to be simpler than you may think.

It’s HOW people and process is conducted, not WHAT is done. It’s how the team functions. Fixing that “how” is the “cure for the cause” – not just the symptom.

And that’s why our team leadership training works across all industries – it focuses on a leader leading people and process. Our Truby Management System is a “plug and play” solution to all businesses who use people and process to deliver their product or service. 

Proven Customer Success

Let’s chat for a moment about what makes our process work – every time!

A national environmental firm conducted an audit of the Truby training after one year. This is a summary paragraph from a senior project manager: “The users of Truby’s leadership training system have documented over $1.5 million in benefits in one year (with $1.0 million recurring on an annual basis) from their services, including over $300,000 due to employee retention, $800,000 in increased EBIT, and the remainder coming from AR reduction and efficiency.  Other intangibles include client satisfaction, employee morale, organizational flexibility, downside management, and marketing. The process helps to foster long-term retention of employees, efficient systems, flexibility, and the ability to consistently grow.”

Here is an example of the ROI from Truby’s training in one of my facilities I was CEO in – a 266-bed hospital, Mercy Redding: Reduced Turnover from about national average, to about half of industry average within 18 months. Also increased employee satisfaction by 40%. Over 5 years my hospital went from a negative financial performance of losing money, to generating 30% of the health system’s bottom line comprised of 48 hospitals.

Rick Barnett

Ready to Start Learning?

Get instant access to our core leadership curriculum by becoming a Truby Achievements Member.  Take as long as you need to complete the content.

$497 for the first year

$175 per year thereafter

* No contract required. Cancel anytime.
30-day money-back guarantee.
Must register for an account to purchase training.

Interested in Team Leadership Training for Larger Groups or Businesses?

For more than one person, we offer discounted pricing, many additional features, AND custom branded training sites for larger groups (including LMS functionality).

Still Hesitant? Don’t Be.

We have so much confidence in our Team Leadership Training that we guarantee your 100% satisfaction. If within 30 days you don’t believe this is the best training you’ve ever experienced as a business leader, we encourage you to contact us so we can promptly refund your fee, no questions asked.

What Else Do You Need To Know?

How are you offering so much content for only $497?

Our mission is to get our team leadership training into the hands of every leader in America, so we’ve destroyed the obstacle of high prices.

For 40 years, Bill’s normal consulting fees have been $5,000/day. By leveraging the economy of scale, and the convenience of online delivery, we can offer the Truby Leadership Training at greatly reduced price.

How much time will this take me?

Our team leadership training teaches you everything you need to know to transform your team AND your business while becoming an excellent leader and manager at the same time. We will help you quickly transform your people into a high-performing team and eliminate all of your people problems. Then we move into organizing, mobilizing and optimizing your business. Throughout this process your ability to lead an ACCOUNTABLE team, operate with ease, grow your business, dramatically increase your productivity, and maximize your profit…all increase daily.

If you implement what you learn, it takes a 1 to 3 weeks to transform your team, about a month to organize your team and business, 2 to 4 months to mobilize your business with a strategic plan for growth, and 2 to 4 months to optimize it with efficiency systems and continuous improvement processes. 

Though you will begin receiving benefits immediately, for a small to medium sized business it takes approximately 10 to 12 months to fully transform your business to become a growing, sustainable, smooth-flowing and profitable organization. After that, it’s about continuous improvement – which we are here to help with.

How easy is the team leadership training to implement?

When you watch a tutorial, you’re going to learn how to look at the topic from a new perspective. We’ll show you how to implement the leaning based on that new perspective. And what you’re going to find is that you are not doing a bunch of new and different things, you’re simply doing what you already do differently – but with amazingly new results. 4 decades of proof give us the confidence to say, it WILL work for you too!

A member said, “I wanted to learn how to delegate. I watched the 10-minute training tutorial and I instantly knew what to do. I was able to implement it immediately and it worked!” – Jason

Our process works from the inside out. It’s not a program that you overlay onto your business. It’s a new way to think, which automatically causes you to do things differently. We call it a mind shift. And that kind of change happens instantly, and is sustainable. You continue to “do” differently because you “think” differently.

What powers the curriculum?

The concept of “people first” in training and operations fuels our training success. But the hardcore tool that powers the curriculum is The Truby Management System (TMS), the core of Truby’s Leadership Training is what makes teams work extremely well, and your business to flourish. But what powers it? Leadership. A leader with a certain mindset and specific skillsets creates the astounding results and sustainable success. To be that kind of confident leader who can handle anything that you encounter, here are some of the skillsets you need…

  • Operational and business excellence
  • Empowering high-performing teamwork
  • Personal mastery confidence
  • Communication and interaction effectiveness
  • accountability calibration set points
  • Strategic growth initiatives
  • Low performance elimination

Incidentally, your Truby Achievement’s Membership will teach you these skillsets, and much much more!

Want to take a deeper dive into understanding the intent and content of the Truby Management System? Learn more here.

Do you offer training certification?

If you purchase the two additional adjunct leadership courses, you can complete a final brief course to acquire the Truby Certified Master Leader Credential.  Additionally, with your CML credential, you’ll receive an invitation to step into higher learning for yourself or your business through an Inner Circle program.

What is included in each lesson?

Most lessons include a video lesson and quiz to confirm comprehension. Some lessons have additional assessment and documents to support your implementation or understanding. There are over 56 lessons in the core leadership course. If you want to be trained in our complete content, join us as a member for $497. If you don’t immediately find value in the content, we have a 30-day money-back guarantee.

Meet Bill & Joann Truby

Co-founders of Truby Achievements, Inc.

Truby Achievements, Inc. is the culmination of Bill Truby’s life work. Over 40 years of learning has brought this company to a seasoned maturity in how it brings success to leaders. Joann Truby’s contribution began over 20 years ago and propelled the company into greater insights and abilities. Together, these co-founders lead a team of people who find immense pleasure in helping others be successful – in personal life, relationships, and business.

Bill brings the background of common-sense learning (being raised on a cattle ranch) a B.A. in Theology, M.A. in Psychology, been a practicing MFT (Marriage and Family Therapist) and nearly 30 years of real-world-experience business practice to the table. Joann brings a lifetime of being an athlete, having been a multi-year, national champion in artistic roller skating, then holding many roles in the fitness industry, including management, personal training, program development, and an instructor.

These multiple perspectives and backgrounds synergize to bring an amazingly simple, yet powerful tool and team leadership training that has been proven over and over to give stellar success. In short. We’ve done it. Multiple times. In real word situations. And our passion is to share these success principles with you. 

If you always do what you’ve always done…you’ll always get what you’ve always gotten!

If you’re still here, reading and thinking – maybe with your finger poised hesitantly over that big orange button – there’s obviously something about this course that has your attention. You might be feeling cautiously hopeful and ready to take a chance or flat out terrified that this might be something else that you’ve tried, then failed at.  You’re not alone.

We’ve all hesitated over that buy button before – and usually the greater the potential for reward on the other side of the button, the more paralysis we experience. BUT THIS BUTTON COMES WITH NO RISK!!

Access to our full curriculum comes with a 30-day money-back guarantee.   

 Still hesitating? Take a deeper dive into understanding the intent and content of the Truby Management System? Click here.