The System Behind Truby Training
Free Introductory Lesson (~60 mins)
Truby Management System (TMS) Revealed
This concise, practical course introduces the Truby Management System—the commonsense framework behind our Profit-Driven Leadership Training.
In just over an hour, you’ll discover how to develop a leadership mindset, solve people problems, and transform your team into a high-performing, collaborative force that drives business success.
You’ll learn:
How to shift from a “default mindset” to a leadership mindset that drives team and business success.
The eight steps to build a high-performing team and streamline operations.
The hidden power of leadership and how it can lead to quick, measurable success when used intentionally.
Not ready yet? Learn more below ↓
Bill Truby, Co-Founder and CEO
Truby Achievements, Inc.
Trusted Expertise
A Proven System and Trainer
For over 40 years, Bill has helped owners and team leaders turn people problems into performance acrosshealthcare, engineering, manufacturing, retail, professional services, and more. Trained as a clinician and seasoned as a business advisor, he built the Truby Management System in the field—installing clear leadership, true team ownership, and smooth operations that make profit predictable. Bill is a no-fluff teacher: practical frameworks, plain English, immediate application. You’re learning from the person who created the system and has implemented it—again and again—with measurable results.
The approach has been applied with 19,500+ leaders across 55+ industries over four decades— from hospitals and engineering firms to multi-million-dollar projects and Main Street businesses. The patterns are consistent: equip leaders, align teams, tighten process—profit follows.
Bill Truby, Co-Founder and CEO
Truby Achievements, Inc.
8 Steps. 4 Phases. A Repeatable Way to Build a High-Performing Team and Business
Teams don’t change themselves—leaders do. The Truby Management System organizes the work of leadership into eight practical steps delivered in four phases. Follow them in order and a group becomes a team with ownership and accountability; skip around and you invite rework, friction, and flat results.
How it’s structured
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Transform — Bonding, Agreements. Create trust and shared standards so people act like a team, not a collection of individuals.
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Organize — Structure, Expectations. Clarify who owns what and how success is measured so nothing falls through the cracks.
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Mobilize — Value Deliverable, Goals. Align work to a meaningful “why” and a clear direction people can rally behind.
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Optimize — Systems, Continuous Improvement. Make the work flow smoothly—and keep making it better.
Why the order matters
People drive process. Put goals or systems on top of a shaky team and you get churn. Lay the people foundation first (Transform, Organize), then point that aligned team in the right direction (Mobilize), and only then lock in efficient, dependable execution (Optimize). That’s how “people problems” quiet down, operations smooth out, and profit becomes the natural outcome of how you run the business.
What this introductory lesson does
It gives you a clear, practical overview of all eight steps—what each one is, why it comes where it does, and how the pieces fit together—so you can see exactly where to start and how momentum builds as you move through the sequence.
