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"...gives a solid process full of information, concepts, and implementation tools that I really believe are of more practical value than my MBA."
Thomas R. Dunbar FASLA, Past President ASLA, Executive Director, Center for Resilient Cities, Madison, WI
"...there are books out there that you could get similar information from. But I would argue that 99.9% of books that are 120 pages long can be told in about 20 pages. The rest of it is all filler. I think what you are presenting is more to the point and shows people HOW TO implement the steps needed to take to get ACTUAL RESULTS. Most books never explain in detail the "hot to" process. The sad thing is that I didn't take nor was I required to take any classes in school that even grazed the topics that you are talking about in these modules."
Nathan Lansing - Recently graduated Landscape Architect

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Leadership/Business Development for LA Firms


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Truby Achievement Club - What You Get...

A weekly "Achievement Nudge" in Your Email Inbox - Plus exclusive access to...

Business Library Videos


Personal Library Videos

  • How to Give Clear Messages
  • How to Get Promoted
  • How to Remember Names
  • Danger in Doing Your Work Instead of Your Job
  • A Power Word That Can Motivate and Discipline
  • Lack of Follow Through; 4 Reasons, 4 Fixes
  • And Much, Much More...
  • The Energy That Prevents Listening
  • How to Analyze Your Dreams
  • Lifting Life's Burden
  • Lessons From a Struggling Cockroach
  • I Got Dumped, Now What Do I Do?
  • Reset Button - Peace in 60 Seconds
  • And Much, Much More...

Business Development

Download and Implement Each Set of Modules


Modules 1-10: Assessment, Benchmarking, A New Start

Modules 11-18: Communication, Teamwork Training

Modules 19-24: Visionary Strategic Planning

Modules 25-30: Org Chart Tool, Efficiency Systems

Modules 31-39: Continuous Improvement, Marketing


TheDOOR - Unlock Your Potential

An Audio Series for Computer or MP3 Player


Part One: Working With Natural Laws

Part Two: The Law of Perspective

Part Three: The Law of Others

Part Four: The Law of Waymarks

Part Five: The Law of Efficiency

Part Six: The Law of Renewal

Part Seven: Laws of Achievement Together


Short Video Trainings For Desktop AND Mobile Devices - Samples:
  • Trainings available anywhere you have internet access
  • Videos are short, to the point, and the tools taught can be implemented immediatly.
  • Waiting for a plane or meeting? Grab your tablet or phone and learn something!
Sample Videos
From Personal Library
Sample Videos
From Business Library
The Energy that Prevents Listening How to Get Promoted
Analyze Your Dreams How to Remember Names

Following is detailed information about the Business Development Program for LA firms. The Business and Leadership Development Training is a specific, downloadable program within the Truby Achievement Club.



Business Tool Kit for LA Firms

Everything needed to lead and manage your business, staff and clients. 35-year track record of success.

This business tool kit provides 5 sets of tools with 39 action items in the following areas that strengthen and grow your firm.


1. Assessment: Assess your firm’s strengths and weaknesses to find opportunities for improvement; assess your clients to better serve them and assess your "self" to see if you are limiting your business in any way

2. People Management: Maximize the contribution of staff with better accountability, communication and teamwork; learn how to deal with difficult people

3. Visionary Strategic Plan: Create an inspirational vision that is supported with a focused business plan that aligns your decisions, efforts, and resources

4. Efficiency Systems: Build systems to conduct work more efficiently, productively and profitably; lessen stress and create a smooth work flow that gives a better quality of work life (and saves you time)

5. Marketing: Implement a marketing process and message that takes little time and effort to implement, yet holds on to current clients and is compelling to new clients

You get quick and measurable outcomes by implementing the tools in this program.

When you enroll you can immediately download the first module, or any module that interests you (though working through the program sequentially is preferable). Be sure and download the "Read Me First" file for important information and instructions.


New Resource - A Business Development Program for THIS Economic Crisis - Especially Suited for Small Firma

In these troubled times, many landscape architectural firms have moved from growth strategies to survival strategies. Dwindling resources in the public and private sectors have limited available projects. This has caused many firms to tighten their belts, stop discretionary spending, and conduct painful layoffs of valuable staff.

A vast majority of ASLA members are people who own small firms. These individuals, who were already conducting business on a shoe string, have personally and profoundly felt the crunch. That’s who this new resource is designed to help. This Business Development Program is like a toolkit that gives you everything you need to survive…and to move on from surviving to actually growing your business.

The Truby’s have created this program especially for the thousands of small Landscape Architectural firms who need help, but don’t have the time or money to get it. Not only do the Truby’s understand the A/E world and the specific issues small firms face, they also understand the economic overlay to the already stressful life of managing a small firm.

Small firms have limited resources. This Business Development Program is designed to address this issue. It's risk free, easy to implement, and takes very little time and money. It’s a modular program that’s implemented in “bite-sized” chunks so it doesn’t take much time. Your first 30 days of membership costs only $1.00, then the fee to continue membership is discounted for ASLA members to cost only less than $9.95 a month.

This business development program is a part of the Achievement Club where you get a weekly Achievement Nudge in your email inbox, plus you'll be able to view short video trainings on a variety of personal, relationship and business topics.


Where does this program come from?

This resource is really not “new” at all – for two reasons. First, this program is based on five natural laws, the “Laws of Achievement” that are embedded in the very fabric of nature and our existence. They govern the success of any “achievement” both personally and professionally. Second, the Truby’s have created business tools to implement these laws which they have been using in real-world scenarios for over 30 years.

“We’re NOT just teaching theory,” says Joann Truby, “we’ve been fine-tuning these tools for many years, and many firms have seen their benefits in increased productivity, profitability, and morale – while lessening stress, and the drain on time, energy and resources.”

Bill Truby said, “In addition to implementing these laws and tools in large and small firms around the country, we’ve been hired to manage the ‘people and process’ part of large environmental projects. The program and the tools worked – every time!”



What others have said about the program…

“...gives a solid process full of information, concepts, and implementation tools that I really believe are of more practical value than my MBA.”

Thomas R. Dunbar FASLA, Past President ASLA
Executive Director, Center for Resilient Cities, Madison, WI

"My experience with your leadership training and successful business training has been wonderful. Your techniques are very valuable, yet easy to apply and use…Your programs offer this advice in practical, bite-sized portions! I'd recommend this program to just about anyone who thinks there is room for improvement in their workplace or organization."

Adam A. Supplee, RLA, AICP / KMS Design Group, LLC / Phoenixville, PA

“…there are books out there that you could get similar information from. But I would argue that 99.9% of books that are 120 pages long can be told in about 20 pages. The rest of it is all filler. I think what you are presenting is more to the point and shows people HOW TO implement the steps needed to take to get ACTUAL RESULTS. Most books never explain in detail the "how to" process. The sad thing is that I didn't take nor was I required to take any classes in school that even grazed the topics that you are talking about in these modules.”

Nathan Lansing – recently graduated Landscape Architect

“With early signs of simple improvement, we are excited at the potential for even greater levels of achievement as we work through the remaining modules of the program. While change won’t be easy or overnight, we do believe that it is achievable and that we can improve the performance of our team thanks to the tools you’ve presented. We look forward to continued improvement and dialogue with you and Joann throughout this journey.”


Terry Berkbuegler, ASLA / Confluence: Principle/Vice President


Bill and Joann Truby know ASLA: Owners of Truby Achievements, Inc., Bill and Joann Truby have been consulting and training A/E firms for over 30 years. Belt Collins, JJ&R, EDAW, Confluence, Kikuchi & Associates are among some of the Landscape Architectural firms they have worked with. For many years, National ASLA has contracted with the Truby’s to conduct leadership training around the country. Bill and Joann have also been keynote speakers and conducted workshops for local chapters and ASLA state events. Contact the Trubys: 800-800-8910 or 530-926-2328 or info@billtruby.com

 

 
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