"...gives a solid process full of information, concepts, and implementation tools that I really believe are of more practical value than my MBA."
Thomas R. Dunbar FASLA, Past President ASLA, Executive Director, Center for Resilient Cities, Madison, WI"...there are books out there that you could get similar information from. But I would argue that 99.9% of books that are 120 pages long can be told in about 20 pages. The rest of it is all filler. I think what you are presenting is more to the point and shows people HOW TO implement the steps needed to take to get ACTUAL RESULTS. Most books never explain in detail the "hot to" process. The sad thing is that I didn't take nor was I required to take any classes in school that even grazed the topics that you are talking about in these modules."
Nathan Lansing - Recently graduated Landscape Architect
Leadership/Business Development for LA Firms
Cancel Anytime - Even During the First 30 Days!
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Truby Achievement Club - What You Get...
A weekly "Achievement Nudge" in Your Email Inbox - Plus exclusive access to...
Business Library Videos
Personal Library Videos
- How to Give Clear Messages
- How to Get Promoted
- How to Remember Names
- Danger in Doing Your Work Instead of Your Job
- A Power Word That Can Motivate and Discipline
- Lack of Follow Through; 4 Reasons, 4 Fixes
- And Much, Much More...
- The Energy That Prevents Listening
- How to Analyze Your Dreams
- Lifting Life's Burden
- Lessons From a Struggling Cockroach
- I Got Dumped, Now What Do I Do?
- Reset Button - Peace in 60 Seconds
- And Much, Much More...
Download and Implement Each Set of Modules
Modules 1-10: Assessment, Benchmarking, A New Start
Modules 11-18: Communication, Teamwork Training
Modules 19-24: Visionary Strategic Planning
Modules 25-30: Org Chart Tool, Efficiency Systems
Modules 31-39: Continuous Improvement, Marketing
TheDOOR - Unlock Your Potential
An Audio Series for Computer or MP3 Player
Part One: Working With Natural Laws
Part Two: The Law of Perspective
Part Three: The Law of Others
Part Four: The Law of Waymarks
Part Five: The Law of Efficiency
Part Six: The Law of Renewal
Part Seven: Laws of Achievement Together
Short Video Trainings For Desktop AND Mobile Devices - Samples:
- Trainings available anywhere you have internet access
- Videos are short, to the point, and the tools taught can be implemented immediatly.
- Waiting for a plane or meeting? Grab your tablet or phone and learn something!
From Personal Library
From Business Library
|The Energy that Prevents Listening
||How to Get Promoted
|Analyze Your Dreams
||How to Remember Names
Following is detailed information about the Business Development Program for LA firms. The Business and Leadership Development Training is a specific, downloadable program within the Truby Achievement Club.
Tool Kit for LA Firms
needed to lead and manage your business, staff and clients. 35-year
track record of success.
business tool kit provides 5 sets of tools with 39 action items in the
following areas that strengthen and grow your firm.
and weaknesses to find opportunities for improvement; assess your
clients to better serve them and assess your "self" to see if you are
limiting your business in any way
People Management: Maximize
the contribution of staff with better accountability, communication and
teamwork; learn how to deal with difficult people
Plan: Create an inspirational
vision that is supported with a focused business plan that aligns your
decisions, efforts, and resources
Efficiency Systems: Build
systems to conduct work more efficiently, productively and profitably;
lessen stress and create a smooth work flow that gives a better quality
of work life (and saves you time)
marketing process and message that takes little time and effort to
implement, yet holds on to current clients and is compelling to new
You get quick and
measurable outcomes by
implementing the tools in this program.
When you enroll you can
immediately download the first module, or any module that interests you (though working through the program sequentially is preferable). Be sure and download the "Read Me First" file for important information and instructions.
Resource - A Business
Development Program for THIS Economic Crisis - Especially Suited for
In these troubled times,
many landscape architectural firms have moved from growth strategies to
survival strategies. Dwindling resources in the public and private
sectors have limited available projects. This has caused many firms to
tighten their belts, stop discretionary spending, and conduct painful
layoffs of valuable staff.
majority of ASLA members are people who own small firms. These
individuals, who were already conducting business on a shoe string,
have personally and profoundly felt the crunch. That’s who
this new resource is designed to help. This Business Development
Program is like a toolkit that gives you everything you need to
survive…and to move on from surviving to actually growing
Truby’s have created this program especially for the
thousands of small Landscape Architectural firms who need help, but
don’t have the time or money to get it. Not only do the
Truby’s understand the A/E world and the specific issues
small firms face, they also understand the economic overlay to the
already stressful life of managing a small firm.
have limited resources. This Business Development Program is designed
to address this issue. It's risk free, easy to implement, and takes
very little time and money. It’s a modular program
that’s implemented in “bite-sized” chunks
so it doesn’t take much time. Your first 30 days of membership costs only $1.00, then the fee to continue membership is discounted for ASLA
members to cost only less than $9.95 a month.
This business development program is a part of the Achievement Club where you get a weekly Achievement Nudge in your email inbox, plus you'll be able to view short video trainings on a variety of personal, relationship and business topics.
does this program come from?
This resource is
really not “new” at all – for two
reasons. First, this program is based on five natural laws, the
“Laws of Achievement” that are embedded in the very
fabric of nature and our existence. They govern the success of any
“achievement” both personally and professionally.
Second, the Truby’s have created business tools to implement
these laws which they have been using in real-world scenarios for over 30 years.
NOT just teaching theory,” says Joann Truby,
“we’ve been fine-tuning these tools for many years,
and many firms have seen their benefits in increased productivity,
profitability, and morale – while lessening stress, and the
drain on time, energy and resources.”
said, “In addition to implementing these laws and tools in
large and small firms around the country, we’ve been hired to
manage the ‘people and process’ part of large
environmental projects. The program and the tools worked –
have said about the program…
“...gives a solid process full of
information, concepts, and implementation tools that I really believe
are of more practical value than my MBA.”
R. Dunbar FASLA, Past President ASLA
Director, Center for Resilient Cities, Madison, WI
experience with your leadership training and successful business
training has been wonderful. Your techniques are very
valuable, yet easy to apply and use…Your programs offer this
advice in practical, bite-sized portions! I'd recommend this
program to just about anyone who thinks there is room for improvement
in their workplace or organization."
A. Supplee, RLA, AICP / KMS
Design Group, LLC / Phoenixville,
are books out there that you could get similar information from. But I
would argue that 99.9% of books that are 120 pages long can be told in
about 20 pages. The rest of it is all filler. I
think what you are presenting is more to the point and shows people HOW
TO implement the steps needed to take to get ACTUAL RESULTS. Most books
never explain in detail the "how to" process. The sad thing is that I
didn't take nor was I required to take any classes in school that even
grazed the topics that you are talking about in these
Lansing – recently graduated Landscape Architect
early signs of simple improvement, we are excited at the potential for
even greater levels of achievement as we work through the remaining
modules of the program. While change won’t be easy or overnight, we do
believe that it is achievable and that we can improve the performance
of our team thanks to the tools you’ve presented. We look
forward to continued improvement and dialogue with you and Joann
throughout this journey.”
Terry Berkbuegler, ASLA / Confluence: Principle/Vice President
and Joann Truby know
ASLA: Owners of Truby Achievements, Inc.,
Bill and Joann Truby have been consulting and training A/E firms for
over 30 years. Belt Collins, JJ&R, EDAW, Confluence,
& Associates are among some of the Landscape Architectural
they have worked with. For many years, National ASLA has contracted
with the Truby’s to conduct leadership training around the
Bill and Joann have also been keynote speakers and conducted workshops
for local chapters and ASLA state events. Contact the Trubys: 800-800-8910 or 530-926-2328 or firstname.lastname@example.org