Self-Paced CERTIFIED Leadership Training

Get your Certified Master Leader (CML) Credentials in less than a year!

Upgrade Your 3 Most Important


For About $3/Day

Practical, Real-World, COMMONSENSE Leadership Course.
Lead Confidently – Get Productive – Grow Profits – FASTER Than You Thought Possible!


Become a Confident Leader and Build a High-Performing Accountable Team


Develop Stress-Reducing Efficiency Systems to Maximize Productivity


Install Proven Practices that Create Profits — with No Extra Effort

If given a dose of truth serum, most people in leadership positions would reveal this uncomfortable secret…

Top 9 Reasons Why Leaders Burn Out & Fail

Retention Issues:

Costly turnover causes you to lose staff faster than you can hire

Lack of Accountability:

Waste time on oversight because employees don’t follow through

Unclear or Ineffective Org Chart:

People don’t “own” their roles, so you have to tell them what to do

People Problems:

You spend much of your day dealing with “petty people problems”

Mismatched Motivators:

Weak growth due to focusing on work rather than delivering a Unique Value

Uninspired Vision:

Too busy with day-to-day to develop a strategic plan

Incomplete or Inefficient Systems:

Spend time creating ad hoc fixes instead of sustainable efficiency systems


No improvement because you keep experiencing the same problems over and over

Lack of Practical Training - The Biggest Problem of All

Never been adequately trained to handle the real-world leadership challenges above

That’s why we set out to develop a Leadership Training like no other

For over 40 years,
Bill’s been helping business owners.

Bill has installed his commonsense leadership and management system in thousands of companies leaving an amazing trail of success stories.

  • An engineering firm whose turnover went from 42% down to 2% in just three months (and stayed there).
  • A hardware store that doubled its profits in just one month (and stayed there).
  • A 55-million dollar remediation project that finished under budget, under schedule, and with zero litigation.

Finally, a leadership trainer
you can relate to.

Bill is not some professor-type educator who hides behind theories and the latest, franchised program. Nope. Not only has he been there as a successful entrepreneur, he’s a down-to-earth, humorous, “guy next door” with an engaging style.

His multi-dimensional background brings more than knowledge to the table – it brings wisdom. He grew up on a cattle ranch, has a B.A. in Theology,  has an M.A. in Psychology and was a successful Marriage and Family Therapist. A musician, the “go to guy” for family members, and an intensely loyal friend, Bill is simply the guy you go to when you want to ask the question, “How do I…..?”  in life or business.

    Removing every obstacle with “Mission-Driven Pricing!”

    Our mission is to get this Commonsense Leadership Course into the hands of every leader in America so we’ve destroyed the obstacle of high prices.

    For 40 years, Bill’s normal consulting fees have been $5,000/day, By leveraging the economy of scale, and the convenience of online delivery, we can offer the Truby Leadership Training at less than $3/day.

      “My business realized a 60% increase in productivity in just 2  months”

      After just going through just the first section of training on transforming your team, productivity increased by 60% and it stayed that way. What’s more, people didn’t feel like they were working any harder.

      – Bob Baker, Print Shop Owner

      This Commonsense Leadership Course

      Includes Over 100 “Bite-Sized” Tutorials Including…

      Modules on Communication

      Gain rapport and successfully interact with anyone.

      Modules on Accountability

      Be an accountability expert – create it, and fix it if it fails.

      Modules on Teamwork

      Develop accountable, self-motivated teams.

      Modules on Productivity

      Do more with stress-reducing efficiency systems.

      Modules on Leadership Skills

      Be confident, respected and willingly followed.

      Modules on Business Growth

      Attract more business and grow.

      “Like an MBA, only 50x better”

      “I learned more practical tools and methodologies from the Truby Management System than I did in my MBA program.”

      – Peter Townsend, Seasoned Owner of an Architectural Firm

      How We Train People to Confidently Lead

      Instantly Actionable

      Learn a new skill today, implement it today, see results immediately.

      Personalized to Your Needs

      Got a burning question about your team or business? Use our tutorial search & learn how to handle any issue quickly.

      Highly Relevant

      Every individual teaching is practical and addresses your real-world issues. It’s based on commonsense and works!

      Self-Paced, 24-7 Access

      Complete the training within 12 months or, if you’re ambitious, 12 days. It’s up to you!


      Every tutorial is short and easy to follow, with most trainings less than 15 minutes. Perfect for time-starved modern brains.

      Chock Full of Tools

      You’ll love how many downloads, assessments, and practical tools we’ve curated for you.


      We found the sweet spot: everything you need to be a better business leader, nothing you don’t.


      Got a burning question about your team or business? Use our tutorial search & learn how to handle any issue quickly.

      Sticky & Sustainable

      Years after completion, our students REMEMBER and rave about teachings that impact their daily leadership lives.

      “I wish I’d found this Leadership Course earlier in my career”

      “I never went to business school and was always flying by the seat of my pants. I’ve been relatively successful but never confident in my role. After putting the TMS into place, my business is much more profitable, easier to run, and growing. But the most important thing for me is, I am now more confident. I know how to be a leader. And I know how to run my business!”

      Jeff, Hardware/Building Supply Owner


      Your tuition includes…


      24/7 access to the Truby Management System training


      Over 100 self-paced tutorials that will vastly improve your leadership skills


      Monthly, interactive Zoom member meetings


      Certification to add to your title: TCPL – Truby Certified Professional Leader


      Alumni pricing after the first year – your membership fee drops 80%*


      100% satisfaction guarantee


      No obligation – you can cancel anytime

      Money-Back Guarantee

      We have so much confidence in this Commonsense Leadership Course that we guarantee your 100% satisfaction. If within 30 days you don’t believe this is the best training you’ve ever experienced as a business leader, we encourage you to contact us so we can promptly refund your tuition, no questions asked.

      Meet Bill & Joann Truby

      Co-founders of Truby Achievements, Inc.

      Truby Achievements, Inc. is the culmination of Bill Truby’s life work. Over 40 years of learning has brought this company to a seasoned maturity in how it brings success to leaders. Joann Truby’s contribution began over 20 years ago and propelled the company into greater insights and abilities. Together, these co-founders lead a team of people who find immense pleasure in helping others be successful – in personal life, relationships, and business.

      Bill brings the background of common-sense learning (being raised on a cattle ranch) a B.A. in Theology, M.A. in Psychology, been a practicing MFT (Marriage and Family Therapist) and nearly 30 years of real-world-experience business practice to the table. Joann brings a lifetime of being an athlete, having been a multi-year, national champion in artistic roller skating, then holding many roles in the fitness industry, including management, personal training, program development, and an instructor.

      These multiple perspectives and backgrounds synergize to bring an amazingly simple, yet powerful tool that has been proven over and over to give stellar success. In short. We’ve done it. Multiple times. In real word situations. And our passion is to share these success principles with you.

      headshots of Bill and Joann Truby standing in blue shirts in front of tree backdrop - Truby Achievements a leading source for leadership and management training


      Here’s what the Truby Achievements System has done for others…

      bsi professional services and solutions logo - for a testimonial provided to Truby Achievements a leading source for leadership and management training

      “We recently commissioned a series of training videos and are rolling them out to our team. The videos are a very cost effective and convenient way to provide training to existing employees and new hires as they join the company. I’d highly recommend Truby Achievements training videos.”

      Vince Daco, Senior Principle, Quantum Management Group

      napa printing logo - for a testimonial provided to Truby Achievements a leading source for leadership and management training

      “Not more than two years ago, I wanted to sell Napa Printing & Graphics. There were just too many frustrations, most of them employee related… Through your training, which included communication skills and team building, the results were immediate. We learned how to communicate better, solve everyday problems in a more efficient and permanent manner… We became a team.”

      Bob Johnstone, Owner, Napa Printing & Graphics

      sonoma water logo - for a testimonial provided to Truby Achievements a leading source for leadership and management training

      “If I am able to apply half of the knowledge that was presented in the course to my professional and person life; I will increase communication exponentially, double my production, and minimize confrontation. I would highly recommend this seminar to anyone, in any profession, at any level of responsibility. The course provides critical tools for managing a high-performing team, while providing insight to manage your own personal life from a position of strength and control.”

      Matthew Damos, P.E., Water Agency Engineer. Sonoma County Water Agency

      What does it REALLY take to become a highly effective leader?

      MYTH #1

      “Successful business leaders are ‘born that way’.”

      Not true! In reality, the most successful leaders are constantly learning, working with mentors & coaches, and testing new tools to find a better approach. 

      MYTH #2

      “I need an MBA to be a successful leader.”

      Not true! Many of our students report that the Truby CommonSense Leadership program is BETTER than an MBA.

      MYTH #3

      “Actually, our biggest issue isn’t my leadership, it’s the employees.”

      Not true! Tons of research disprove this myth. Your employee performance is a DIRECT result of your leadership performance. Nothing trickles up.

      Frequently Asked Questions

      How does the pricing and timing structure work?

      Our Truby Leadership Training teaches you everything you need to know to transform your business and become an excellent leader and manager at the same time. We will help you quickly transform your people into a high-performing team and eliminate all of your people problems. Then we move into organizing, mobilizing and optimizing your business. Throughout this process your ability to lead an ACCOUNTABLE team, operate with ease, grow your business, dramatically increase your productivity, and maximize your profit…all increase daily.

      It takes a few weeks to transform your team, about a month to organize your team and business, 2 to 4 months to mobilize your business with a strategic plan for growth, and 2 to 4 months to optimize it with efficiency systems and continuous improvement processes. (Click here to access a time calculator). 

      Though you will begin receiving benefits immediately, for a small to medium sized business it takes approximately 10 to 12 months to fully transform your business to become a growing, sustainable, smooth-flowing and profitable organization. After that, it’s about continuous improvement – which we are here to help with. Our pricing structure reflects this.

      During your first year of membership, the membership fee reflects the high level of engagement, learning, and implementation experienced. However, we remind you, it’s not time-consuming in that you are not trying to learn or do a lot of new things. Rather, you are simply learning how to do what you already do differently… better… with stellar results.

      After your business is transformed, your membership content becomes a ready resource library, a continuous improvement tool, and a method for training new hires. Additionally, you retain access to all of the new content Truby Achievements develops, the assessments, plus interaction with other business owners and leaders in your industry. The membership pricing after your first year of engagement reflects this – we take 75%, OR MORE, off of your initial fee as an ongoing loyalty discounted price.

      *Note: Support packages don’t have a reduction in fees after the first 12 months due to the high-level of support interaction and engagement, and it will be our pleasure to continue an active support relationship should a company wish to continue. Alternatively, a company can purchase a team membership, or multiple team membership for various departments, as they wish.

      How much time is this going to take me?

      We’ve been asked this question so many times, we realize it’s at the heart of concerns for trying something new. And, we have good news…

      Certainly, there is time needed to learn and implement the trainings. But the impact is minimal. Why? Because, with the exception of two of the trainings, all of the others (nearly 80) are only a few minutes long. We’ve designed the training to be in the form of “bite-sized” learning. Plus, we guide you on what to do first, second…and so on. You can take these small steps at your own pace. As slow as you need, or as quickly as you want.

      Another aspect to the learning is this: This is not a program you overlay onto the work you are already doing. Instead, it teaches you how to do what you are already doing – differently. In other words, many leaders find they are wasting time by not executing simple leadership, management and business principles correctly. Shifting HOW you do what you do, not only saves time, but continues to save that time for your future.

      Leaders report, the overall experience is not time-consuming, but time savings.

      What powers the Truby Achievement System's success?

      The Truby Management System (TMS), the core of Truby’s Leadership Training is what makes a business flourish. But what powers it? Leadership. A leader with a certain mindset and specific skillsets creates the astounding results and sustainable success. To be that kind of confident leader who can handle anything that you encounter, here are some of the skillsets you need…

      Operational and business excellence
      Empowering high-performing teamwork
      Personal mastery confidence
      Communication and interaction effectiveness
      accountability calibration set points
      Strategic growth initiatives
      Low performance elimination

      Incidentally, your Truby Achievement’s Membership will teach you these skillsets, and much much more!

      How easy is it to implement?

      When you watch a tutorial, you’re going to learn how to look at the topic from a new perspective. We’ll show you how to implement the leaning based on that new perspective. And what you’re going to find is that you are not doing a bunch of new and different things, you’re simply doing what you already do differently – but with amazingly new results. 4 decades of proof give us the confidence to say, it WILL work for you too!

      A member said, “I wanted to learn how to delegate. I watched the 10-minute training tutorial and I instantly knew what to do. I was able to implement it immediately and it worked!” – Jason

      Our process works from the inside out. It’s not a program that you overlay onto your business. It’s a new way to think, which automatically causes you to do things differently. We call it a mind shift. And that kind of change happens instantly, and is sustainable. You continue to “do” differently because you “think” differently.

      More Leadership Skills = More Personal Power

      This training goes well beyond your business. Everything in your life — your relationships, your self-confidence, your motivation — can and will be enhanced if you take this training seriously. This is a risk-free, satisfaction-guaranteed investment in your personal and professional development.

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