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Marketing for a Nonprofit Organization

Audience Segmentation and Strategic Alignment Any marketing strategy starts with setting an objective. Typically there are two: Short-term, which is profit Long-term – market share gains Even though in the…

How to Start a Relationship Safely

Don’t Lose Yourself After years of consistently hearing about the misery, and the sad after-effects of bad relationships, Joann and I decided that it was critical to write a guide…

Make Better Decisions – Why Managers Violate Natural Laws

How the Study of Human Nature Can Guide Managers to Make Better Decisions Everyone seems to know about natural laws and the consequences of violating those laws. Take the law…

Teamwork Synergy – Get More Done with Less

Teamwork truly allows you to do more with less. With true teamwork you need less people and fewer resources to achieve phenomenal outcomes. We’ve proved it over and over in…

How to Handle Layoffs – Managing Those Left Behind

Barbara managed a small company of 30 employees, a company we had been working with and helping to grow by working with the Laws of Achievement. Though the company was…

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